Sustainable Christmas Toys
Yes, it’s too early to mention Christmas, but we had to share our thoughts following lots of recent news stories and requests to comment on the fact that many retailers are predicting wooden toys at the top of their bestsellers this year.
As parents ourselves we’ve seen first-hand the present opening mist descend, and squirmed at the abundance of stuff that can be accumulated in a single day. That’s why we deliberately switched to a mindset of buying less, buying better.
This year, more than any other, has highlighted the shared responsibility we all have to tackle the environmental challenges faced, particularly for the sake of future generations.
As key influencers, it is positive to hear that our high street retailers are finally responding to the ‘conscious consumer’ trend, providing better products for those looking for something more sustainable.
Wooden kitchens, train sets, dolls houses and wooden pull-alongs all feature in the John Lewis top 10 toy predictions for Christmas 2019.
We obviously welcome this and it’s great to see what was only recently an ‘alternative’ viewpoint becoming mainstream, but we’d urge those thinking about Christmas gifts to go further.
Yes wooden toys are better for the environment than plastic ones but they may still have had a negative impact, either through mass manufacturing pollution or by flying many miles to reach us.
That’s why we push ourselves to think of sustainability in everything we do. Our wood is waste wood, our production is low energy and local, our designs are built to last and for every toy we sell we plant a tree.
Let sense prevail this Christmas - buy less, buy better.